Geri Green Joins Oath & Origins as Principal Strategist

Senior marketing and customer-experience executive strengthens O₂’s capabilities across brand, customer experience, loyalty, financial services and growth strategy.

WILMINGTON, Del., September 10, 2026 — Oath & Origins today announced that accomplished marketing and customer-experience executive Geri Green has joined the firm as Principal Strategist.

Green brings decades of senior leadership experience spanning brand strategy, customer experience, financial services, card services, customer acquisition, loyalty and rewards, channel strategy, strategic partnerships and business growth.

Her career includes extensive experience at Barclays, where she has held senior leadership responsibilities across marketing, acquisition and loyalty strategy. For the past eight years, her leadership across Regional Airlines Live Channels has helped drive significant account growth while strengthening and deepening relationships with key airline partners.

She has also served in chief marketing officer roles with The Results Companies, now ResultsCX, and Horizon Solar Power, where she helped lead both organizations through significant brand evolutions that contributed to meaningful business growth. Those experiences add to a career spanning global enterprises, customer-experience organizations, growth-stage businesses and private-equity- and venture-backed companies.

“Geri is someone I’ve trusted, learned from and worked alongside for many years, and she has been an important part of my own professional journey,” said Brian Fallers, Founder of Oath & Origins. “Oath & Origins is intentionally built around seasoned practitioners who have sat in the seats our clients sit in and understand the realities behind the decisions they face. Geri brings an extraordinary depth of experience to that model, along with sound judgment, curiosity and a genuine ability to connect strategy to people, customers and performance.”

As Principal Strategist, Green will work directly with Oath & Origins clients across areas including brand and market positioning, customer-experience strategy, culture and organizational clarity, acquisition and retention, loyalty, growth strategy, marketing effectiveness and executive advisory.

Her appointment further strengthens the senior-led model at the center of O₂. Rather than operating through traditional agency layers, Oath & Origins brings experienced executives, strategists, creatives and specialists directly into client engagements, assembling teams around the specific needs of each organization.

“What distinguishes Geri is the completeness of her perspective,” Fallers said. “She does not see brand, customer experience, acquisition, loyalty, partnerships and growth as isolated disciplines. She understands how they work together and how weakness in one part of the system can affect the entire business experience.”

That perspective aligns closely with Oath & Origins’ view that business experience is interconnected:

Culture shapes the employee experience.

Employee experience shapes customer experience.

Customer experience reinforces, or contradicts, the brand.

Together, those experiences influence trust, loyalty, performance and growth.

“I’m excited to be part of the O₂ story and thrilled to be working with Brian Fallers again as we help shape the next great brand stories. I believe in the power of Veridigm™ to uncover that secret something within an organization, what truly sets it apart, and how that oath can become part of its legacy. Let the journey begin,” Green said.

Built on the foundation of Muse Marketing + Creative, founded in 2016, Oath & Origins formally launched on September 8, 2026, as a Brand, Marketing & Experience Design Partner helping organizations create greater clarity across identity, culture and experience and translate that clarity into growth.

Its work is powered by Veridigm™, O₂’s proprietary Business Experience Intelligence system, which helps organizations better understand alignment and emerging drift across identity, culture, brand, employee experience and customer experience.

About Geri Green

Geri Green is a Principal Strategist at Oath & Origins and a seasoned marketing and customer-experience executive with experience across brand, financial services, card services, customer acquisition, loyalty, rewards, channel strategy, strategic partnerships and business growth.

Her career includes extensive senior leadership experience at Barclays, including eight years leading across Regional Airlines Live Channels, helping drive account growth and deepen strategic partner relationships. She has also served in chief marketing officer roles with The Results Companies, now ResultsCX, and Horizon Solar Power, where she helped lead significant brand evolutions tied to business growth.

Green has worked with organizations ranging from growth-stage and private-equity-backed businesses to established global enterprises, helping leaders strengthen customer relationships, clarify market opportunity, align brand promise with experience and translate strategy into measurable growth.

About Oath & Origins

With roots dating to 2016, Oath & Origins is a Brand, Marketing & Experience Design Partner that helps organizations create greater clarity across identity, culture and experience and translate that clarity into growth. O₂ operates as a hybrid consultancy and creative agency, combining executive-level strategy with senior-led creative execution, powered by Veridigm™, its proprietary Business Experience Intelligence system.

Where clarity creates possibility.