Oath & Origins founder Brian Fallers’ first book, The Authenticity Blueprint, reaches Amazon bestseller status just weeks after its release.

CCNG and Oath & Origins announce a strategic partnership expanding access to senior expertise in culture, brand and customer experience while supporting CCNG’s people-first CX community.

Marketing executive and technologist Patrick Blanchard joins Oath & Origins as Principal Strategist, expanding the firm’s digital marketing, marketing technology and growth strategy capabilities.

Oath & Origins welcomes seasoned marketing and customer-experience executive Geri Green as Principal Strategist, strengthening O₂’s capabilities across brand, customer experience, loyalty, financial services and growth strategy.

Oath & Origins formally launches as a brand, marketing and experience design firm bringing together executive-level strategy, agency creativity and proprietary Veridigm™ Business Experience Intelligence.

People form expectations about brands long before they consciously articulate them. Research into brand personality, human perception and archetypal meaning helps explain why—and reveals why identity matters far beyond marketing.

Every organization has an origin. Every meaningful brand makes an oath. The strongest ones align the truth of who they are with the promise they are willing to keep.

Clarity creates alignment. Alignment creates consistency. Consistency creates trust. And trust creates the conditions for sustainable growth.

In a world defined by speed, complexity and constant change, clarity has become a competitive advantage. The organizations positioned to grow are the ones that know who they are, what they stand for and how that identity should show up.