Oath & Origins Launches as a Brand, Marketing & Experience Design Partner

Oath & Origins Newsroom

Sep 8

2 min read

A hybrid consultancy and creative agency combining executive-level strategy with senior-led creative execution, powered by Veridigm™, its proprietary Business Experience Intelligence system.

WILMINGTON, Del. — September 8, 2026 — Oath & Origins today announced its formal launch as a brand, marketing and experience firm designed to help organizations create greater clarity across identity, culture and experience.

Founded by brand strategist, executive and author Brian Fallers, Oath & Origins brings together executive-level strategy and advisory, agency creative and marketing capabilities, experience design and proprietary Business Experience Intelligence through Veridigm™. Fallers is the author of The Authenticity Blueprint, which codifies the philosophy behind the firm’s approach to identity, trust, culture and experience.

The firm is built around a model that connects disciplines often separated between traditional consultancies and agencies. Its senior-led structure provides clients direct access to an executive bench of experienced operators, strategists, creatives and specialist partners assembled around the needs of each engagement.

“We built Oath & Origins around the way business challenges actually show up,” said Fallers. “Brand, culture, marketing, employee experience and customer experience don’t operate independently. We wanted a model that brings senior-level thinking, creative capability and intelligence together around the whole business.”

Oath & Origins is the evolution of Muse Marketing & Creative, established in 2016. The new identity builds on a decade of brand, marketing, creative and executive advisory experience while expanding the firm’s capabilities across business and experience strategy.

The Oath & Origins name reflects the philosophy behind the firm. "Origins" represents the truth and identity from which an organization grows, while "Oath" represents the promise it makes to customers, employees and other stakeholders.

The firm’s O₂ symbol adds another dimension to that idea.

"O₂ is intentional," Fallers said. “Oxygen is essential to growth, and we believe clarity plays a similar role inside organizations. Origins is the truth. Oath is the promise. When the two are aligned, they create the conditions for people, brands and experiences to grow with purpose.”

Oath & Origins is powered by Veridigm™, its proprietary culture- and science-based Business Experience Intelligence system. Veridigm combines diagnostic survey science, archetypal theory, AI-assisted analysis and human expertise to help uncover organizational identity, culture and alignment and inform brand, employee and customer experience strategy.

The firm’s capabilities include brand strategy and transformation, marketing strategy and execution, creative, culture, employee experience, customer experience, commercialization and executive advisory.

Oath & Origins operates through a senior-led, flexible model intended to provide organizations access to experienced leadership while scaling specialized capabilities around individual business needs.

The launch marks the beginning of a broader series of announcements from Oath & Origins, including new partnerships, additions to its senior team and other initiatives that will be introduced in the days and weeks ahead.

About Oath & Origins

With roots dating to 2016, Oath & Origins is a Brand, Marketing & Experience Design Partner that helps organizations create greater clarity across identity, culture and experience — and translate that clarity into growth. O₂ operates as a hybrid consultancy and creative agency, combining executive-level strategy with senior-led creative execution, powered by Veridigm™, its proprietary Business Experience Intelligence system. The firm works across brand, marketing, culture, employee experience and customer experience to help organizations align who they are with how they grow.