The Authenticity Blueprint Reaches Amazon Bestseller Status
Oath & Origins founder Brian Fallers’ first book reaches bestseller status just weeks after its release.
WILMINGTON, Del., October 13, 2026 — Oath & Origins is proud to announce that The Authenticity Blueprint: A Business Playbook for Building Brands Inspired by Culture, Science & Truth, written by founder Brian Fallers, has reached Amazon bestseller status across multiple business categories just weeks after its release.
Built around a belief that sits at the heart of Oath & Origins, The Authenticity Blueprint explores why extraordinary brands aren’t simply manufactured through marketing. They are discovered from within, rooted in culture, identity and a clear understanding of what an organization genuinely stands for.
Drawing on more than three decades of experience in brand strategy, marketing and business experience, Fallers brings together organizational culture, behavioral psychology, archetypal thinking and real-world brand stories to examine how companies can build stronger, more authentic connections with customers, employees and the marketplace.
The book also reflects the thinking that helped shape Oath & Origins and Veridigm™, the firm’s proprietary Business Experience Intelligence system.
“The strongest brands don’t invent who they are. They have the clarity and courage to discover it — and the authenticity to stay true to who they are.”
— Brian Fallers
The Amazon bestseller milestone marks the beginning of a broader conversation around the book. In the coming months, Fallers will be sharing insights and excerpts from The Authenticity Blueprint while also beginning a series of speaking appearances and exploring book-signing and event opportunities.
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For speaking engagements, book events or related inquiries, contact Brian@OathandOrigins.com or visit TheAuthenticityBlueprint.com.
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